The video can be compelling in engaging the audience’s attention. Many businesses have revolutionized their marketing campaign with the addition of engaging video content. Video progresses rapidly so that there is no doubt that you can be on the right track when making a great video to cover your marketing campaign. You might be in the middle between using this or not. You may weigh the worthiness of the video for your business progress. Well, here are the top 5 reasons why you need to use video marketing.
Video can increase conversions, leads, and sales
Adding video to your promotion can increase the conversions significantly. The research has shown that all videos can work well no matter what the category you are working in.
You can also make the video which can drive more sales of your products or service. Research also has shown that seven of ten users who watched explainer video tend to purchase the product or at least put the product into their wishlist.
Scientists agreed that vision is human most dominant sense. Most of the information which comes to our brain is visual. So, it makes perfect sense that the video can be more engaging than any other form of content. Videos can indeed boost the engagement at a high level so that you shouldn’t miss to add it to your business premises.
Video guarantee a great ROI
Videos provide great ROI. Many have proved this statement. Chances are you have ever seen the examples from many successful businesses out there. From the large companies to mid-size and small ones, the video has been proven to be an effective way to grow and develop. The video production is not the cheapest occurrence in your business. But you don’t have to spend a lot of money on it. After all, it is the content that matters.
The high content is always substantial. So, the key here is to explain your product or service enough. You will want to make sure that the messages sent to your audiences, without flaw. If building an in-house video creation team is currently not possible, you can find many digital marketing agencies out there ready to help you with the affordable video creation services.
The video is proof of your credibility
People often have trusts issues when they read the brochure, ads in the newspaper, and so on. As we know, trust is a pivotal aspect that relates to conversions and sales. Building trust should be one of the top priorities of your business agenda. One of the most effective ways to build confidence with your customers is by having such an engaging video. It is not exaggerating to say that video is not only about selling, but also about the culture and custom. The video does it all for you.
When you offer solutions or useful information through your video, people will trust you and your company. All kinds of engaging videos can foster the trust of audiences. Chances are your customers have been in and out the scams and risks of fraudulent acts. With your video, it will give them more sense of credibility so that they won’t be afraid to reach you.
Search engines love the video
We are not only talking about Google here but also other search engines which see the videos as the critical values. The videos can get more attention. The viewers will spend more time to watch the videos.
A search engine like Google will detect the more prolonged exposure and consider your site too has the authority in the search engine pool.
Video engages more viewers from different platforms
Not only big screens can present the videos of yours, but also smaller screens on mobile devices. Mobile users tend to watch the videos from their gadget rather than opening their PC or laptop. Many consumers have YouTube App in their mobile device. Research has shown that around 90% of mobile users in the world watch at least one video through their smartphone. The good news is that it is not a stagnant number. The numbers of smartphone users are growing, and most of them are fond of video contents. Videos can also be the fastest way to introduce brands to mobile users. Whenever they think of something in your niche, they will remember watching your engaging video. It is a useful marketing tool for long-term purposes.