Many businesses have embraced the video content as the tool to expand and grow. The engaging video content is indeed the fastest way to engage with the potential customers and existing customers of your business. But you are not the only one who makes the video. Folks can easily get distracted with the other videos from your competitors. So, how to deal with it? Your videos will need to be better and more genuine than your competitors. Here are the keys that you should consider to make engaging video content.
Be clear about what you want from the videos
In all marketing campaigns, you will need to decide your goals. As your video is a crucial part of your marketing, you also need to be more specific about your video goals. Take some time to consider until you find the reasoning for your decision. Your videos can help you to generate more traffics and leads, promote company brand and image, promote new culture, build brand awareness, increase sales, introducing a solution to the mass, engage more prospects, and so on. These objectives, however, are often too big to be compressed in one video. You need to be clear about what you want for specific videos.
Research on your audiences demographic factors
Long before creating your video, you will want to target the audiences. You need to have specific personas of your viewers by understanding the demographic factors. You need to learn about what your customers’ wants, needs, and interested in. Consider research on their behaviors. The more familiar you are with your audience, the more you know what kind of video content that works for them.
Apply human-side in your video
The video that attracts viewers is the one which has the human-side that touches them emotionally. It is an important point to consider because your viewers are human. So, it is natural to add explicit messages in your video. Your video should have the substance that is good enough reason for them to sit and watch it until the finish.
To understand what can affect them emotionally, you should look at first pinpoint the problems that they have to deal with. Mention the issues, and mention the solutions for them. Stimulate their curiosity so that they will take their time to watch your video rather than doing something else.
Consider your audience’s attention span
The research has shown that people who are using social media only give their 15 seconds to watch the videos on social media platforms. But the actual human attention spans are now as low as eight seconds, which is much shorter. So, that means the first three or four seconds are the most pivotal parts of your video. It is the narrow window of time wherein you have to catch your audience attention. In the very first seconds, you will have to create such a strong narrative and engaging initiations that will hook them up. If you use animation video, consider adding a good intro. If you use a human spokesperson, consider picking one with appropriate passion, energy, and attitudes. A misfit spokesperson can deter your viewers away.
Optimize your video
Good video content will be useless without a good SEO. To help the audience find your videos, you need to do these simple actions:
- Add interesting captions to your videos
- Upload the script of your video; the search engine will screen through the keywords and a good description
- Use relevant keywords in the tags, title, and stories if you upload it to youtube or other video hosting sites.
Different videos for different platforms
There are many sites and social media platforms wherein you can upload your video and make it viral. But you need to take note that the video that you upload to YouTube may not work well with Instagram or other social media.
For instance, Instagram users tend to look at statuses, images, and short videos. So, longer duration videos that you upload to YouTube won’t work on Instagram. Instead, you’d like to upload the short clip of the video and put your YouTube Link in your Instagram post so that your audiences will be able to see the full video on your YouTube channel.
Despite the differences in the platform, they have one thing in common: the influencers. The social media influencers have been contributing to the world of digitized marketing. You can work with the influencers to help you spread the videos and messages. There are many marketplaces which you can join to find your talents.