Video Marketing

Many businesses have embraced the video content as the tool to expand and grow. The engaging video content is indeed the fastest way to engage with the potential customers and existing customers of your business. But you are not the only one who makes the video. Folks can easily get distracted with the other videos from your competitors. So, how to deal with it? Your videos will need to be better and more genuine than your competitors. Here are the keys that you should consider to make engaging video content.

Be clear about what you want from the videos

In all marketing campaigns, you will need to decide your goals. As your video is a crucial part of your marketing, you also need to be more specific about your video goals. Take some time to consider until you find the reasoning for your decision. Your videos can help you to generate more traffics and leads, promote company brand and image, promote new culture, build brand awareness, increase sales, introducing a solution to the mass, engage more prospects, and so on. These objectives, however, are often too big to be compressed in one video. You need to be clear about what you want for specific videos.

Also Read: 5 Powerful Reasons You Need to Use Video Marketing

Research on your audiences demographic factors

Long before creating your video, you will want to target the audiences. You need to have specific personas of your viewers by understanding the demographic factors. You need to learn about what your customers’ wants, needs, and interested in. Consider research on their behaviors. The more familiar you are with your audience, the more you know what kind of video content that works for them.

Apply human-side in your video

The video that attracts viewers is the one which has the human-side that touches them emotionally. It is an important point to consider because your viewers are human. So, it is natural to add explicit messages in your video. Your video should have the substance that is good enough reason for them to sit and watch it until the finish.

To understand what can affect them emotionally, you should look at first pinpoint the problems that they have to deal with. Mention the issues, and mention the solutions for them. Stimulate their curiosity so that they will take their time to watch your video rather than doing something else.

Consider your audience’s attention span

The research has shown that people who are using social media only give their 15 seconds to watch the videos on social media platforms. But the actual human attention spans are now as low as eight seconds, which is much shorter. So, that means the first three or four seconds are the most pivotal parts of your video. It is the narrow window of time wherein you have to catch your audience attention. In the very first seconds, you will have to create such a strong narrative and engaging initiations that will hook them up. If you use animation video, consider adding a good intro. If you use a human spokesperson, consider picking one with appropriate passion, energy, and attitudes. A misfit spokesperson can deter your viewers away.

Optimize your video

Good video content will be useless without a good SEO. To help the audience find your videos, you need to do these simple actions:

• Add interesting captions to your videos
• Upload the script of your video; the search engine will screen through the keywords and a good description
• Use relevant keywords in the tags, title, and stories if you upload it to youtube or other video hosting sites.

Different videos for different platforms

There are many sites and social media platforms wherein you can upload your video and make it viral. But you need to take note that the video that you upload to YouTube may not work well with Instagram or other social media.

For instance, Instagram users tend to look at statuses, images, and short videos. So, longer duration videos that you upload to YouTube won’t work on Instagram. Instead, you’d like to upload the short clip of the video and put your YouTube Link in your Instagram post so that your audiences will be able to see the full video on your YouTube channel.

Despite the differences in the platform, they have one thing in common: the influencers. The social media influencers have been contributing to the world of digitized marketing. You can work with the influencers to help you spread the videos and messages. There are many marketplaces which you can join to find your talents.

The video can be compelling in engaging the audience’s attention. Many businesses have revolutionized their marketing campaign with the addition of engaging video content. Video progresses rapidly so that there is no doubt that you can be on the right track when making a great video to cover your marketing campaign. You might be in the middle between using this or not. You may weigh the worthiness of the video for your business progress. Well, here are the top 5 reasons why you need to use video marketing.

Video can increase conversions, leads, and sales

Adding video to your promotion can increase the conversions significantly. The research has shown that all videos can work well no matter what the category you are working in.

You can also make the video which can drive more sales of your products or service. Research also has shown that seven of ten users who watched explainer video tend to purchase the product or at least put the product into their wishlist.

Scientists agreed that vision is human most dominant sense. Most of the information which comes to our brain is visual. So, it makes perfect sense that the video can be more engaging than any other form of content. Videos can indeed boost the engagement at a high level so that you shouldn’t miss to add it to your business premises.

Video guarantee a great ROI

Videos provide great ROI. Many have proved this statement. Chances are you have ever seen the examples from many successful businesses out there. From the large companies to mid-size and small ones, the video has been proven to be an effective way to grow and develop. The video production is not the cheapest occurrence in your business. But you don’t have to spend a lot of money on it. After all, it is the content that matters.

The high content is always substantial. So, the key here is to explain your product or service enough. You will want to make sure that the messages sent to your audiences, without flaw. If building an in-house video creation team is currently not possible, you can find many digital marketing agencies out there ready to help you with the affordable video creation services.

The video is proof of your credibility

People often have trusts issues when they read the brochure, ads in the newspaper, and so on. As we know, trust is a pivotal aspect that relates to conversions and sales. Building trust should be one of the top priorities of your business agenda. One of the most effective ways to build confidence with your customers is by having such an engaging video. It is not exaggerating to say that video is not only about selling, but also about the culture and custom. The video does it all for you.

When you offer solutions or useful information through your video, people will trust you and your company. All kinds of engaging videos can foster the trust of audiences. Chances are your customers have been in and out the scams and risks of fraudulent acts. With your video, it will give them more sense of credibility so that they won’t be afraid to reach you.

Search engines love the video

We are not only talking about Google here but also other search engines which see the videos as the critical values. The videos can get more attention. The viewers will spend more time to watch the videos.

A search engine like Google will detect the more prolonged exposure and consider your site too has the authority in the search engine pool.

Video engages more viewers from different platforms

Not only big screens can present the videos of yours, but also smaller screens on mobile devices. Mobile users tend to watch the videos from their gadget rather than opening their PC or laptop. Many consumers have YouTube App in their mobile device. Research has shown that around 90% of mobile users in the world watch at least one video through their smartphone. The good news is that it is not a stagnant number. The numbers of smartphone users are growing, and most of them are fond of video contents. Videos can also be the fastest way to introduce brands to mobile users. Whenever they think of something in your niche, they will remember watching your engaging video. It is a useful marketing tool for long-term purposes.